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    • $30 MEMBERSHIP
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    • STEM LABS

  • HOME
  • $30 MEMBERSHIP
  • MASTERCLASSES
  • VISUAL GUIDES
  • STEM LABS

YOUR MAKEUP LAB COACH

SAMANTHA DICKEY

TRUTH BE TOLD

I began my career in Graphics. The super technical 10-layer-minimum, keyboard shortcuts, [draw-a-radius-of] kind. The Draftperson's technical design tool. AutoCAD. That's why DIY Beauty Labels is our first big hit.

My first Pro project as a 20-something year old was completing a hyper detailed traffic flow & designated trailer space layout for transport vehicles. aka A Parking Lot Layout.


This ‘parking lot blueprint’ request also assigned locations for supermarket pallets and travel routes.  


I used AutoCAD [Computer Aided Design] to draft this graphic before Graphic Design was cool [circa 1993]!


This software uses commands like ‘snap to midpoint’, ‘draw perpendicular to’, ‘draw tangent to’, ‘fillet’ and a full-haul more of sexy math terms to transform rigid digital 0.0000 numbers into smooth curves and silky flows.  


I learned that masterpieces are works of intention. That I, me, I CAN create works of art without being an Artist. 


I can use a measuring wheel, a transit and math tools from high school geometry to ‘paint a picture’.  


I mastered 2D drafting on CAD and could draw ANYTHING and make it look a free hand gallery piece.  I was creating logos and industrial components that looked exactly like their reality.  


Likewise, building your cosmetics line & package graphics is a detailed-intentional-focused-yeah-it-takes-all-that type of endeavor.


Fast forward almost 30 years and counting...


Thankfully time & technology have combined to deliver start-up brands easy to use online & affordable [free even] tools that you can learn in our focused impactful Masterclasses.  


  • Learn to create pigment blends in months not decades.  


  • Design trend-setting packaging graphics for your own cosmetics line in weeks not years.  


Our graphics technology framework is the most effective & efficient way to give your brand the polished, skilled, authentic, mall-makeup-counter Instagram famous reputation your impact brand desires.


Ready for your launch up the charts to #1?  Get our Dirty Beauty Technical Guide Books and launch makeup collections from beaker to big-beauty-brand levels in months instead of decades.

GET BOOKS

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